About Us | Brilliant Petcare



Fjord Image
Brilliant Salmon Oil Combo

Our Brilliant Beginnings

What if we could take all the goodness of fresh Atlantic salmon, and give it to our pets in a tasty and convenient way? After all, what’s good for us is good for them, too.

And that’s exactly what Roger Hofseth, our Founder, set out to do. After multiple years of trial and testing, he and his team came up with a safe way to use fresh offcuts from salmon and upcycle it into high quality ingredients.

From the pristine fjords of Western Norway, every day we produce human grade, fresh, and nutritious food toppers for our pets to enjoy.

  • Shiny Coat
  • Soft Paws
  • Enhanced Appetite
  • Increased Energy
    increased energy

About Our Salmon Oil For Dogs and Cats

At our facility in Western Norway we produce 100% natural, unrefined salmon oil. We work hard to preserve the healthy goodness of salmon including its full spectrum of omega fatty acids. That’s why we use a totally unique production process that gently liberates the oil. It’s human grade, free from any nasties, and is full of health benefits for your dog.

Your furry friends will love the taste of this fresh salmon oil and will help boost their appetite.

Brilliant Salmon Oil is sustainable and fully traceable, and to match our transparent production we present our oil in a UV-protected, transparent bottle.

Awards we’ve achieved

Pet Supplements Category Winner - Virtual Pets Index 2021

“We are pleased to announce the winners of the 3 categories in the Virtual Petindex New Product Showcase, and we are excited to confirm that Brilliant Salmon Oil was voted the Pet Supplements category winner, – congratulations!”

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Editor’s Choice Award Winner - Pet Products News 2020

“Created for both dogs and cats, the heart-healthy oil gives pets glossy fur, softer paws, increased energy and enhanced appetite. The human-grade, all-natural product is 100% fresh Norwegian salmon oil. It contains no additives, no GMOs and no antibiotics. The oil helps prevent cardiovascular diseases, according to the company. The product’s easy-to-use drip-free pump doses the perfect amount every time. The bottle is transparent and UV protected.”

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Dog & Cat Supplement Winner - Pet Business 2020

“Brilliant Salmon Oil is a heart-healthy, human-grade fish oil that gives dogs and cats shiny coats, softer paws, increased energy and an enhanced appetite. Brilliant Salmon Oil is a pure, unrefined and gently-liberated product with zero additives that’s made from 100 percent fresh Norwegian salmon oil. Offered in two different sizes, transparent and UV-protected bottles.”

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