Awards | Brilliant Petcare



Proud winner of New Product Award

With ongoing Covid restrictions around the world we identified that buyers had limited access to new products coming to market so to improve the showcase this year, we offered all companies who entered the opportunity to add a new product pitch to their VPI package which we then hosted in a dedicated auditorium.

Thank you to all the businesses that entered their new products into the ‘New Product Showcase’ at Virtual Petindex 2021. In total we received over 30 entries for this year’s show which was up on our previous event in 2020. Visitors were then able to vote for their favourite new product on the dedicated new product stand in Exhibition Hall 1. All product entries were split into 3 categories so visitors could vote for their favourite product in each category.

“We are pleased to announce the winners of the 3 categories in the Virtual Petindex New Product Showcase, and we are excited to confirm that Brilliant Salmon Oil was voted the Pet Supplements category winner, – congratulations!”
-Daniel Everett, Events Coordinator, Pet Industry Federation

Proud winner of Editor’s Choice Awards

Each year, manufacturers submit their very best products for us to review as part of our annual Editors’ Choice Awards, and the editors of Pet Product News get to see what exciting new products they’ve been working on.

It is our hope that the winners of our annual Editors’ Choice Awards will offer inspiration for freshening up your product selection—and reminding your loyal customers why independent pet shops really are the best place to find those special products that enrich pets’ lives.

“Hofseth Biocare offers Brilliant Salmon Oil. Created for both dogs and cats, the heart-healthy oil gives pets glossy fur, softer paws, increased energy and enhanced appetite. The human-grade, all-natural product is 100% fresh Norwegian salmon oil. It contains no additives, no GMOs and no antibiotics. The oil helps prevent cardiovascular diseases, according to the company. The product’s easy-to-use drip-free pump doses the perfect amount every time. The bottle is transparent and UV protected.”

Proud winner of Dog & Cat Supplement

The 19th annual Pet Business Industry Recognition Awards celebrate the best products within the pet care category. Access to a steady stream of unique and innovative products has always been vital to the success of pet retailers, but during a year in which consumer shopping patterns have been disrupted by an ongoing pandemic, social unrest and even natural disasters, it has become more important than ever for pet store owners and operators to identify the latest and greatest merchandise that will help drive traffic into their aisles.

To find our award winners, the editors of Pet Business search through the hundreds of vendor press releases we receive each year, as well as the aisles of the industry’s major trade shows and even local pet store shelves to find the most exciting and functional products that the industry has to offer.

“Hofseth BioCare’s Brilliant Salmon Oil is a heart-healthy, human-grade fish oil that gives dogs and cats shiny coats, softer paws, increased energy and an enhanced appetite. Brilliant Salmon Oil is a pure, unrefined and gently-liberated product with zero additives that’s made from 100 percent fresh Norwegian salmon oil. Offered in two different sizes, transparent and UV-protected bottles.”

DogDad Approved by Andy Krinner

“If you’re looking for a supplement for your dog that is loaded with the benefits of Omega 3 & 6 fatty acids, then try 100% unrefined Brilliant Salmon oil from Hofseth Biocare. My dogs can be finicky when it comes to food so I’m always interested in something natural and healthy to add to their kibble and Brilliant Salmon oil has become a favorite of both Brody and Stella.

Fish Oil is a great source of Omega 3 and 6 fatty acids which are beneficial for a dog’s immune system and overall health. They help also help keep paws soft and coats bright and shiny. Brilliant Salmon Oil is literally transparent about their products including their clear, UV protected bottle so you can see what your buying.”

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